Post by account_disabled on Dec 27, 2023 4:54:09 GMT
Some users indicate that they prefer to see the product before buying , as well as talk to the seller. Some consumers are also discouraged by the fact that when shopping online, the product, moreover, the cost of delivery is often too high according to customers. Some customers are also afraid of problems with complaints or returning goods , and some are also concerned about the security of the transaction. How to minimize the ROPO effect in e commerce? As an online store owner, you need to know about the ROPO effect in order to effectively retain customers in your online store.
To weaken the ROPO effect, you can offer attractive prices and inform about discounts and rebates related to various occasions. If possible, shorten the delivery time and preferably add sev Phone Number List eral options courier, parcel lockers, personal collection, etc. You will also be able to choose the method of payment in your favor. The way in which the offer is presented is also very important. First of all, take care of the product descriptions , which should present all the information relevant to the consumer that will help him make a purchasing decision in the e shop.
A very good idea will be to use video marketingfor product presentation. Also remember about the importance of customer reviews they should be an important part of the description of each product in your store. How to get reviews online and offline? Since reviews play such a big part in the buying decision process, you can probably guess that it's worth getting them both online and offline. But how to do it and how to analyze the opinions obtained? Of course, in the case of online sales, the matter is much easier there are many effective ways to collect customer feedback.
To weaken the ROPO effect, you can offer attractive prices and inform about discounts and rebates related to various occasions. If possible, shorten the delivery time and preferably add sev Phone Number List eral options courier, parcel lockers, personal collection, etc. You will also be able to choose the method of payment in your favor. The way in which the offer is presented is also very important. First of all, take care of the product descriptions , which should present all the information relevant to the consumer that will help him make a purchasing decision in the e shop.
A very good idea will be to use video marketingfor product presentation. Also remember about the importance of customer reviews they should be an important part of the description of each product in your store. How to get reviews online and offline? Since reviews play such a big part in the buying decision process, you can probably guess that it's worth getting them both online and offline. But how to do it and how to analyze the opinions obtained? Of course, in the case of online sales, the matter is much easier there are many effective ways to collect customer feedback.