Post by account_disabled on Dec 21, 2023 3:36:07 GMT
there have been fewer and fewer. But, on the one hand, we are not just looking for “Facebook”. Internet users are also looking for: facebook log in or facebook mobile or facebook sign in or facebook messenger or facebook home…. There are dozens of ways to search for a term or brand in a search engine and we know that Internet users' queries are increasingly long and different. On the other hand, Google is a gateway to the web but not the only one. Here again, uses are evolving. Gone are the days when the majority of Internet users went through Google to access any site. Today, traffic to a site can be: direct traffic (you directly type the site address in its URL bar, that is to say the bar at the top of the browser).
I would like to take this opportunity to remind you that Google is a search engine and not a Email Data browser. traffic from a shortcut in their browser. traffic from third party sites. traffic from social networks. traffic from emails. traffic coming from advertising. So limiting yourself to a partial view indicated by Google Trends to draw general conclusions is a rather hazardous shortcut and one that somewhat lacks intellectual rigor. In this case, simply in the USA (a little less than 20% of Facebook's audience), we have the following data as sources of traffic to Facebook: direct traffic: around 80%. third-party sites (messenger, msn, tinder, etc.). Other social networks: YouTube / Twitter / Instagram / WhatsApp or Pinterest. Display (especially Google). Emails. The share of search (Google or other search engine) remains quite low.
This also ignores the fact that Facebook is also an app. Well at least 2 since to do it well, you need at least the Facebook app and the Messenger app to reconstitute on mobile what you have on a single online site. By definition, those who use the app no longer use the site and no longer use Google to access Facebook. This curve does not indicate that Facebook is dead but simply that Internet users' uses have evolved. And it also ignores Facebook's financial elements. In 2018: $8 billion in turnover (+37% in 1 year and x2 in 2 years). $8 billion in operating profit (+23% in 1 year and still x2 in 2 years). $3 billion in Net Profit (+30% in 1 year and x2.16 in 2 years). This gives a ratio in 2018 (RN/CA) of almost 40%. SO ? So Facebook may be dead, but not right away and certainly not based on this data. This does not mean that we should go to the opposite extreme and imagine, like many people, that Facebook is a strategy or that Facebook is THE solution or that Facebook is obligatory or that “you have to” be on Facebook.
I would like to take this opportunity to remind you that Google is a search engine and not a Email Data browser. traffic from a shortcut in their browser. traffic from third party sites. traffic from social networks. traffic from emails. traffic coming from advertising. So limiting yourself to a partial view indicated by Google Trends to draw general conclusions is a rather hazardous shortcut and one that somewhat lacks intellectual rigor. In this case, simply in the USA (a little less than 20% of Facebook's audience), we have the following data as sources of traffic to Facebook: direct traffic: around 80%. third-party sites (messenger, msn, tinder, etc.). Other social networks: YouTube / Twitter / Instagram / WhatsApp or Pinterest. Display (especially Google). Emails. The share of search (Google or other search engine) remains quite low.
This also ignores the fact that Facebook is also an app. Well at least 2 since to do it well, you need at least the Facebook app and the Messenger app to reconstitute on mobile what you have on a single online site. By definition, those who use the app no longer use the site and no longer use Google to access Facebook. This curve does not indicate that Facebook is dead but simply that Internet users' uses have evolved. And it also ignores Facebook's financial elements. In 2018: $8 billion in turnover (+37% in 1 year and x2 in 2 years). $8 billion in operating profit (+23% in 1 year and still x2 in 2 years). $3 billion in Net Profit (+30% in 1 year and x2.16 in 2 years). This gives a ratio in 2018 (RN/CA) of almost 40%. SO ? So Facebook may be dead, but not right away and certainly not based on this data. This does not mean that we should go to the opposite extreme and imagine, like many people, that Facebook is a strategy or that Facebook is THE solution or that Facebook is obligatory or that “you have to” be on Facebook.