Post by account_disabled on Dec 3, 2023 9:35:10 GMT
Experience a double title Yes, I know there's a lot of talk about the brevity of the title, but don't listen to everything you read, even if I write it. Copyblogger some time ago talked about the use of double titles in posts to create more interest in readers. Let's take an example with this post: How to write a blog article: use the right tactics in web copywriting to capture readers It is clear that in the title tag it will be necessary to keep within 70 characters, otherwise the title will appear broken: SEO Title But we will have created a discursive title , which speaks to the reader. Don't abuse this technique, obviously, use it in moderation and only when it seems really necessary.
Consider using the subtitle I'm not talking about the h2 tag, but about what in my blog is called "Post Subtitle" and which appears at the top, immediately below the title. I liked it as soon as I saw it. It's part of my blog theme, because in the text editor there is a field to fill in, but I don't think it's difficult to implement in any other theme. It is a sort of introduction to the Phone Number Data post, in fact it is halfway between the title and the incipit and writing it allows me to improve the micro-copywriting of the article and quickly communicate to the reader some more information on what they will read. What better structure for the post? I see 3 solutions on the horizon. The inverted pyramid technique is known to everyone: the most important information first and then the rest.
But does it really work? And, above all, does it always work? It's a technique used in journalism, but is it always effective for every niche in blogging? Some prefer to accompany the reader slowly towards the end and I don't think it's wrong to do so. He teases him before giving the information he seeks. My idea is that there should be no pyramid in the post and I think my posts have taken on an inverted rocket shape . A first part which includes title, subtitle and incipit in which I intrigue the reader, then I get to the part of the actual content, dividing it into short chapters, and finally I conclude. Capture the reader: the secret of writing for the web We can call it style, mastery of language, comprehensibility of the text, but in my opinion it is a set of elements and factors that manage to create empathy in the reader, so much so that that reader will return to the blog.
Consider using the subtitle I'm not talking about the h2 tag, but about what in my blog is called "Post Subtitle" and which appears at the top, immediately below the title. I liked it as soon as I saw it. It's part of my blog theme, because in the text editor there is a field to fill in, but I don't think it's difficult to implement in any other theme. It is a sort of introduction to the Phone Number Data post, in fact it is halfway between the title and the incipit and writing it allows me to improve the micro-copywriting of the article and quickly communicate to the reader some more information on what they will read. What better structure for the post? I see 3 solutions on the horizon. The inverted pyramid technique is known to everyone: the most important information first and then the rest.
But does it really work? And, above all, does it always work? It's a technique used in journalism, but is it always effective for every niche in blogging? Some prefer to accompany the reader slowly towards the end and I don't think it's wrong to do so. He teases him before giving the information he seeks. My idea is that there should be no pyramid in the post and I think my posts have taken on an inverted rocket shape . A first part which includes title, subtitle and incipit in which I intrigue the reader, then I get to the part of the actual content, dividing it into short chapters, and finally I conclude. Capture the reader: the secret of writing for the web We can call it style, mastery of language, comprehensibility of the text, but in my opinion it is a set of elements and factors that manage to create empathy in the reader, so much so that that reader will return to the blog.