Post by account_disabled on Feb 18, 2024 8:34:27 GMT
They show a prominent testimonial. And they tell the percentage of customers who recommend the service. They give you reasons to believe that the popularity is a good reason to trust them.Just boasting on popularity isn’t enough. Many huge companies are abusing their customers, so why should people trust you just because you’re popular or well known? For example, PayPal bases much of its marketing that’s aimed for sellers on the number of users they have. But when there are reports of random account freezes and they systematically steal from their customers (sellers), many people would rather go to one of their competitors. If instead PayPal focused more on how many people ‘prefer to buy with PayPal.
Another simple and great example is Zapier. Zapier I’ve seen “integration” services Buy TG Database that tell you that they work with “all industry-standard applications” or “the applications you use every day” or that they “enable the things you couldn’t otherwise do.” Those are all valuable things. But they’re hard to truly believe. When Zapier shows the impressive number of services they handle, you believe them. And you expect to find the services you use in the list. Without the specifics that make your claims truly believable, they have little persuasive power. Basecamp tells you how almost all of their customers recommend them. Zapier tells you how many services they integrate to.
What can you say to make your claims more meaningful? What’s your value proposition? What are the best, believable reasons your target customers have for taking the action you’re asking them to take? Those reasons are all that your landing pages should focus on; almost everything else is clutter that waters down the message and lowers your conversion rates. Your value proposition is the collection of the best reasons people have for converting. When you know what it is, you can confidently focus on just the few key ideas that really make the difference to your target customers.
Another simple and great example is Zapier. Zapier I’ve seen “integration” services Buy TG Database that tell you that they work with “all industry-standard applications” or “the applications you use every day” or that they “enable the things you couldn’t otherwise do.” Those are all valuable things. But they’re hard to truly believe. When Zapier shows the impressive number of services they handle, you believe them. And you expect to find the services you use in the list. Without the specifics that make your claims truly believable, they have little persuasive power. Basecamp tells you how almost all of their customers recommend them. Zapier tells you how many services they integrate to.
What can you say to make your claims more meaningful? What’s your value proposition? What are the best, believable reasons your target customers have for taking the action you’re asking them to take? Those reasons are all that your landing pages should focus on; almost everything else is clutter that waters down the message and lowers your conversion rates. Your value proposition is the collection of the best reasons people have for converting. When you know what it is, you can confidently focus on just the few key ideas that really make the difference to your target customers.